View Full Version : Clients Try To Manipulate 'Unpredictable' Viral Buzz (

23rd March 2007, 02:30 - When "Dove Evolution" was uploaded to YouTube last October by Ogilvy & Mather in Toronto, it took off like wildfire, drawing over 2.5 million views for Dove and several imitations. It was an instant viral hit that mixed creative firepower and Internet serendipity.

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